1. Introduction and Scope
This Cookie Policy applies to the website vivamarketing-sl.com operated by Viva Marketing S.L ("we", "us", or "our"). This policy details how and why we utilize cookies, web beacons, pixels, local storage mechanisms, and similar tracking technologies when you browse our platform, review gaming titles, or launch free-to-play social casino demo simulations.
2. What Are Cookies and Online Tracking Technologies?
Cookies are small alphanumeric text files stored on your computer, tablet, or smartphone by your internet browser when you access online services. They serve essential operational purposes such as preserving user preferences, authenticating eligibility, monitoring system performance, and enabling interactive media elements. In addition to HTTP cookies, tracking technologies include browser local storage (HTML5 Web Storage), session tokens, and telemetry scripts.
3. First-Party vs. Third-Party Cookies
Cookies directly set by our domain (vivamarketing-sl.com) are designated as "first-party cookies." These primarily maintain website security, UI themes, and age compliance tokens. Cookies placed by external third-party domains whose services are integrated into our portal (such as game engines, cloud-hosted content delivery networks, and diagnostic trackers) are designated as "third-party cookies."
4. Strictly Necessary and Technical Cookies
Strictly necessary cookies are indispensable for the core architectural functioning and cyber security of our portal. These cannot be disabled through our consent banner. They enable fundamental operations such as secure socket layer (SSL) transmission, CSRF protection, network routing, and load balancing across our server nodes.
5. Age Verification and Consent State Records
In strict compliance with EU ePrivacy directives, GDPR, and responsible social entertainment standards, our website stores your verification choice regarding our 18+ age requirement and your cookie preference selection. These records are stored locally on your device to ensure that age verification modals and cookie banners do not redundantly disrupt your browsing during repeat visits.
6. Performance and Analytical Measurement Cookies
Analytical cookies aggregate anonymous diagnostic data regarding how visitors navigate vivamarketing-sl.com. They measure page load metrics, Core Web Vitals (including LCP, FID, and CLS), scroll depths, and browser error telemetry. All analytical telemetry is processed in aggregated and anonymized forms without linking back to individual personal identities.
7. Functionality and Preference Storage
Functionality cookies and local storage parameters enable our portal to remember choices you make during your sessions—such as responsive layout modes, sound playback toggle states, filter categories on our catalog, and previously tested titles—offering a tailored and responsive user interface.
8. Embedded Game Demos and Third-Party Provider Technologies
Our platform features interactive, free-to-play social slot previews delivered via secure iframes from licensed game software providers (including Push Gaming, Relax Gaming, Play'n GO, and Mascot Games). When you launch an embedded game player, the respective game provider may deploy session cookies to manage virtual simulation balances, sound states, and asset loading. We do not directly control third-party game engine cookies; their deployment is governed by the individual provider's privacy and cookie policies.
9. Local Storage (HTML5) and Session Storage Usage
Beyond standard HTTP cookies, we utilize modern HTML5 Local Storage and Session Storage. These client-side storage technologies store non-sensitive state information—such as VIP tester quiz progress, game modal launch records, and UI preferences—directly within your local browser sandbox, improving performance and eliminating redundant server requests.
10. Session Cookies vs. Persistent Cookies
Cookies deployed on our platform operate across two standard lifecycles:
• Session Cookies: Temporary files that exist solely during your active browsing session
and are automatically deleted when your web browser is closed.
• Persistent Cookies: Stored on your device for a predetermined expiration period (varying
from 30 days up to 12 months) or until you manually clear your browser cache, retaining consent choices and
system settings across multiple sessions.
11. Pixel Tags, Web Beacons, and Telemetry Scripts
We do not deploy invasive ad-tracking pixels or cross-domain social media surveillance beacons on vivamarketing-sl.com. Any scripts executed on our site are strictly limited to necessary functional telemetry, CDN asset distribution, and server health diagnostics.
12. User Control and How to Manage Cookie Preferences
You retain complete authority over how cookies are stored on your device. When first accessing our platform, you may accept or customize cookie settings via our interactive banner. Furthermore, you can alter cookie permissions at any time through your web browser configuration. You may delete existing cookies, block specific domains, or configure your browser to reject all third-party tracking files.
13. Impact of Disabling Cookies on Site Functionality
While you are free to restrict or disable cookies through your browser settings, please be aware that doing so may impair portal functionality. Disabling essential storage may cause the 18+ age verification gate and cookie banner to re-prompt on every single page load, and interactive game simulation iframes may fail to initialize their virtual demo credits properly.
14. Cross-Border Data Flows and Third-Party Data Handling
Certain third-party service providers (such as game delivery CDNs and server cloud infrastructures) may store and process technical telemetry on servers located outside the European Economic Area (EEA). Where cross-border data transfers occur, we verify that providers adhere to standard contractual clauses (SCCs) and robust data protection frameworks aligned with GDPR mandates.
15. Revisions to This Policy and Contact Information
We review and update this Cookie Policy periodically to accommodate evolving regulatory standards, technical
implementations, and service offerings. The date of the most recent revision will always be displayed at the
top of this document.
If you have questions, inquiries, or requests regarding this Cookie Policy or our data management
procedures, please contact our Compliance Officer:
Viva Marketing S.L
Gran Vía, 6, 28013 Madrid, Spain
Email: contact@vivamarketing-sl.com